# Incidents are full of surprises. Your bill isn’t.

URL: https://rootly.com/pricing

> Incident Response and On-Call are each $20 per user/month. Explore AI SRE, Enterprise, and startup pricing. Try Rootly free for two weeks.

One price per product, everything you need to run agentic incident response, and a team that works with you from day one.

## Incident Response

Run incidents in Slack, Teams, or Google Chat.

$20

per user / month

[Book a demo](https://rootly.com/demo)

Always included

- @Rootly in Slack, Web, Mobile
- AI Related Incidents and timelines
- AI Scribe and Retrospectives
- Insights, Workflows, Catalog
- Integrate with MCP

## On-Call

Route alerts and page the right person.

$20

per user / month

[Book a demo](https://rootly.com/demo)

Always included

- Paging in Slack and Teams
- AI suggested coverage
- Related alert grouping
- Rotations built in minutes, with holidays, PTO, and shadowing
- Mobile shift swaps and overrides

## AI SRE

Agents that find the cause and draft the fix.

Let’s talk

Requires Incident Response

[Talk to an expert](https://rootly.com/demo)

Always included

- Probable root cause, with evidence
- Autonomous Agents
- Remediation steps and draft PRs
- AI connectors and MCP
- Integrate with Claude, Codex, others

## Enterprise

Any mix of products, priced for your org.

Custom

volume pricing

[Talk to an expert](https://rootly.com/demo)

Everything, plus

- SCIM and audit logs
- Status Pages and unlimited schedules
- Bring your own AI key and custom data retention
- Private incidents and advanced workflows
- Dedicated success team and priority 24/7 support

Bring all three together.

Ask about bundle pricing.

## Startup program

Build, pivot, grow, and ship reliably with the entire Rootly platform at a fraction of the cost.

[Apply](https://rootly.com/demo)

- **Up to 50% off** < 100 employees < $50m raised < 5 years in business
- **Pay what you can** < 25 employees Including

Trusted by startups and enterprises alike.

Brex · SoFi · DoorDash · Trivago · Tripadvisor · Affirm · SailPoint · NVIDIA · Figma · Mistral AI · Replit · Glean · Elastic

Poshmark · Stack Overflow · Dropbox · Canva · Grammarly · The Weather Channel · Okta · Cisco · MIT · Zillow · Zscaler · Wise

> “I’ve deployed Rootly at two companies now, because I know what great incident management looks like and this is it.”

**Nigel Wright**Director of Platform Engineering, Auror

> “We migrated 1,000+ users in days. All our users had to do was link their Slack and download the mobile app. That’s it. We didn’t miss a beat.”

**Paul Van Liew**Director of Platform Engineering, Motive

> “We moved ten years of incident tooling to Rootly in two weeks, and now the whole company can take part.”

**Saag Patel**Head of Platform, UNiDAYS

## How we partner with you.

Every team runs incidents a little differently. We start with how yours works today and build from there, with people who have run incidents themselves.

01 Every plan

### Build your process

You get an opinionated starting point with smart default workflows, retrospective templates, AI Instruction best practices, and Rootly Academy training.

02 Every plan

### Migrate off your current pager

Our migration team imports your schedules, escalation policies, and users, handles the edge cases an importer would skip, and runs both tools side by side until you switch.

03 Every plan

### Run incidents across your orgs

A dedicated success team, a private Slack channel with us, and a training plan built around how your org actually runs incidents.

## What you won’t find here

You’ve probably run into these somewhere else.

A separate add-on for every AI feature

AI agents at every stage of the incident lifecycle

Buying products you don’t need

Incident Response and On-Call each work on their own

Status pages sold as a separate product

Beautiful Status Pages included with Incident Response

Guesswork when budgeting for your responders

Incident Response and On-Call each start at $20 per user / month

Rebuilding every schedule by hand to switch

A tailored and proven migration that avoids any downtime

## What's included

| Feature | Incident Response $20 per user / month | On-Call $20 per user / month | AI SRE Let’s talk | Enterprise Custom |
| --- | --- | --- | --- | --- |
| @Rootly AI Agent | Included | Not included | Not included | Included |
| AI Related Incidents | Included | Not included | Not included | Included |
| AI Scribe Agent | Included | Not included | Not included | Included |
| AI Retrospectives | Included | Not included | Not included | Included |
| Response with Slack | Included | Not included | Not included | Included |
| Response with Google Chat | Included | Not included | Not included | Included |
| Response with Microsoft Teams | Included | Not included | Not included | Included |
| Playbooks and Runbooks | Included | Not included | Not included | Included |
| Incident Roles | Included | Not included | Not included | Included |
| Action Item Tracking | Included | Not included | Not included | Included |
| Retrospective Processes | Smart Default | Not included | Not included | Custom |
| Reminders and Nudges | Included | Not included | Not included | Included |
| Maintenance Incidents | Included | Not included | Not included | Included |
| Communications Module | Included | Not included | Not included | Included |
| Custom Fields | Included | Not included | Not included | Included |
| Custom and Dynamic Forms | Not included | Not included | Not included | Included |
| Custom Incident Types | Not included | Not included | Not included | Included |
| Custom Incident Status | Not included | Not included | Not included | Included |
| Private Incidents | Not included | Not included | Not included | Included |
| Enterprise Slack Grid | Not included | Not included | Not included | Included |
| Alert Grouping and Noise Reduction | Not included | Basic | Not included | Advanced |
| Alert Routes | Not included | Included | Not included | Included |
| Alert Sources (Sentry, Datadog, Prometheus, etc.) | Not included | Included | Not included | Included |
| SMS, Voice, Push, Bypass DnD | Not included | Included | Not included | Included |
| Live Call Routing (incl. Call Routing Tree) | Not included | 1 number | Not included | 5 numbers |
| Heartbeats | Not included | Included | Not included | Included |
| Schedules and Escalation Policies | Not included | 20 | Not included | Unlimited |
| Dynamic Escalation Paths | Not included | Not included | Not included | Included |
| Shadow Rotations | Not included | Included | Not included | Included |
| Holiday Calendars and PTO | Not included | Included | Not included | Included |
| Overrides | Not included | Included | Not included | Included |
| Request Coverage | Not included | Included | Not included | Included |
| Schedule Gap Detection and Fallback | Not included | Included | Not included | Included |
| On-call Readiness Reports | Not included | Included | Not included | Included |
| On-call Pay Calculator | Not included | Included | Not included | Included |
| Sync to Slack User Groups | Not included | Included | Not included | Included |
| Slack Native On-Call | Not included | Included | Not included | Included |
| Custom Alert Fields and Labels | Not included | Not included | Not included | Included |
| Support for China | Not included | Not included | Not included | Included |
| 99.99 % Reliability | Not included | Included | Not included | Included |
| Identify probable root cause with supporting evidence | Not included | Not included | Included | Included |
| Correlate alerts with changes (deploys, configs, etc.) | Not included | Not included | Included | Included |
| Generate impact analysis with related incidents | Not included | Not included | Included | Included |
| Draft remediation steps and PRs with suggested fixes | Not included | Not included | Included | Included |
| Suppress alert noise and page the right responders | Not included | Not included | Included | Included |
| Feedback for training and personalization | Not included | Not included | Included | Included |
| Status Pages |  |  |  |  |
| External status pages | 1 | Not included | Not included | Included |
| Internal status pages | 1 | Not included | Not included | Included |
| Components: services, functionalities and third-party | Included | Not included | Not included | Included |
| Custom domain names | Included | Not included | Not included | Included |
| Page authentication (password or SAML) | Included | Not included | Not included | Included |
| Status update templates | Included | Not included | Not included | Included |
| Publish updates from Slack or web | Included | Not included | Not included | Included |
| Status Page API | Included | Not included | Not included | Included |
| Platform and extensibility |  |  |  |  |
| Rootly AI, across the whole incident lifecycle | Included | Included | Included | Included |
| BYO AI Key (OpenAI, Anthropic, Gemini) | Not included | Not included | Not included | Included |
| API, CLI, Webhooks, and MCP | Included | Included | Included | Included |
| Catalog | Included | Included | Included | Included |
| Advanced Metrics & Insights | Included | Included | Included | Included |
| Metric Dashboards | Smart Default | Smart Default | Smart Default | Custom |
| Workflows | Basic | Basic | Basic | Advanced |
| Integrations (Jira, Confluence, Zoom, Backstage etc.) | Included | Included | Included | Included |
| Terraform Provider | Included | Included | Included | Included |
| iOS and Android Mobile App | Included | Included | Included | Included |
| Teams | Included | Included | Included | Included |
| Organizations | 1 | 1 | 1 | Unlimited |
| RBAC | Built-in | Built-in | Built-in | Custom |
| Authentication | SSO + SAML | SSO + SAML | SSO + SAML | SSO + SAML + SCIM |
| SOC2, GDPR, CCPA, BAA | Included | Included | Included | Included |
| Data Export | Included | Included | Included | Included |
| Native Secrets Management | Not included | Not included | Not included | Included |
| Custom Data Retention & Session Timeout | Not included | Not included | Not included | Included |
| Audit Logs | Not included | Not included | Not included | Included |
| Microsoft 365 (Sharepoint, Outlook, Teams) | Not included | Not included | Not included | Included |
| Migration and support |  |  |  |  |
| PagerDuty and Opsgenie Migration | Included | Included | Included | Included |
| Dedicated Private Support Channel | Included | Included | Included | Included |
| Dedicated Success Manager | Included | Included | Included | Included |
| Incident Management training with Rootly Academy | Included | Included | Included | Included |
| Dedicated Success Team | Included | Included | Included | Included |
| Priority 24/7 Global Support | Not included | Not included | Not included | Included |
| Tailored Training Plan and Resources | Included | Included | Included | Included |

## You and your teams deserve modern incident management.

[Book a demo](https://rootly.com/demo)

## Frequently asked questions

Everything you need to know about pricing and billing.

### Is Rootly available on the AWS Marketplace to purchase?

Yes, for faster procurement with pre-approved legal, security, and prices that contribute directly to your EDP spend, Rootly is available on the [AWS marketplace](https://aws.amazon.com/marketplace/pp/prodview-rghas6mvoo3re?sr=0-1&ref_=beagle&applicationId=AWSMPContessa).

### Does Rootly have discounts for startups?

Yes, Rootly has a couple programs for startups: 1. If your startup is < 100 employees, has raised < $50m, and has been in business for < 5 years, Rootly has special discounts for you to save up to 50%. 2. If your company is < 25 employees you pay Rootly what you can.

### Can I change my plan later?

Yes, you can always upgrade your plan or add more users at any time.

### What does it cost to use more than one product?

Prices are additive. Incident Response is $20 per user, per month and includes Status Pages; adding On-Call is another $20, so both together is $40 per user, per month. AI SRE is an additional product that requires Incident Response, and Enterprise includes it. Talk to us about pricing.

### Does Rootly offer discounts for bundling Incident Response, On-Call, and AI SRE?

Yes, Rootly does offer discounts when you purchase IR, OC, and AI SRE together. For the best incident management experience we actually recommend it.

### Can Incident Response and On-Call be purchased and used standalone?

Yes, Incident Response and On-Call each work independently within your stack, and Status Pages is included with Incident Response. AI SRE is the exception: it runs on the Rootly platform alongside them rather than being sold on its own.

### Is Rootly AI a set of features, or a platform?

A platform. One engine and one chat surface run underneath Incident Response, On-Call, Status Pages, and AI SRE—rather than each product carrying its own bolt-on. It reads your catalog, telemetry, code, and incident history, you can point it at your own OpenAI, Anthropic, or Gemini keys on Enterprise, and you can drive it from the API, CLI, webhooks, and MCP.

### Is my data secure with Rootly?

Yes, Rootly is SOC 2 Type II, GDPR, CCPA, and HIPAA compliant. See Rootly’s [security page](https://security.rootly.com/) to learn more.

### How long is my trial?

Typically your trial will last two weeks. We’re here to work with you every step of the way so we can always extend it if needed.