Choosing the right tools is critical for Site Reliability Engineering (SRE) teams. An incident management platform directly impacts system reliability, operational efficiency, and engineer well-being. For years, PagerDuty has been the standard for on-call management and alerting. But as engineering practices evolve, teams need more than just alerts; they need a comprehensive solution.
Enter Rootly, a modern incident management platform built to handle the entire incident lifecycle. This article provides a feature-by-feature showdown, moving beyond surface-level claims to show how Rootly and PagerDuty compare in the areas that matter most to SREs.
At a Glance: Rootly vs. PagerDuty for SREs
A quick comparison highlights the fundamental difference in philosophy between the two platforms. PagerDuty focuses on getting an alert to a human, while Rootly focuses on helping that human resolve the underlying incident.
| Feature | PagerDuty | Rootly |
|---|---|---|
| Core Function | On-call scheduling and alert notification | End-to-end incident management |
| Primary Interface | Web app and mobile app | Slack, Microsoft Teams, and web app |
| Automation | Focused on alert routing and basic response | AI-powered, fully customizable workflow automation |
| Retrospectives | Manual post-mortem templates | Automated timeline generation and collaborative retrospectives |
| SRE Focus | Getting the right person online | Reducing toil and improving reliability across the full lifecycle |
Core Incident Response: From Alert to Resolution
The initial moments of an incident set the tone for the entire response. How each platform handles this crucial phase reveals its core design.
PagerDuty's Approach: Alert-Centric On-Call
PagerDuty excels at its primary mission: getting an alert to the right person quickly [1]. Its system for on-call schedules, escalation policies, and multi-channel notifications is robust and has made it a long-standing market leader [2].
The workflow is centered on acknowledging the alert. Once the on-call engineer is notified, they typically move to other tools—like Slack for communication, Jira for tracking, and Confluence for runbooks—to manage the response. While effective for notification, this process creates context switching and scatters incident data across multiple platforms.
Rootly's Approach: Unified Incident Command Center
Rootly offers a more integrated approach, serving as a central command center for the entire incident. Instead of just forwarding an alert, Rootly automates the administrative setup so responders can focus on resolving the issue. When an incident is declared, Rootly automatically:
- Creates a dedicated incident channel in Slack or Microsoft Teams.
- Assembles the right on-call responders and subject matter experts.
- Assigns incident roles and lists responsibilities.
- Establishes a conference bridge for the war room.
This unified approach keeps the entire response, from declaration to resolution, consolidated in one place. It eliminates context switching and ensures all communication and actions are automatically captured, making it the better alternative for on-call teams that prioritize collaborative resolution.
Automation and Workflows: Reducing SRE Toil
For SREs, automation is a necessity for reducing toil and scaling reliability. The difference here is not just about having automation, but how deeply it's integrated.
PagerDuty's Automation Capabilities
PagerDuty provides automation features like Event Intelligence to group related alerts and reduce noise. It also offers automated diagnostics that can run scripts or gather information when an alert fires. These capabilities are useful for initial triage but are often limited when you need to orchestrate the complex, multi-step workflows that define a full incident response.
Rootly's AI-Native Workflow Automation
Rootly’s key differentiator is its powerful, no-code workflow engine. This allows SRE teams to automate hundreds of manual tasks across the entire incident lifecycle. You can build custom workflows that trigger based on conditions like severity, services involved, or incident type.
Here are a few examples of what SREs can automate with Rootly:
- Automatically creating and linking a Jira ticket when an incident opens.
- Pulling relevant dashboards from Datadog or Grafana into the incident channel.
- Paging the on-call engineer for a dependent service if an incident is upgraded to SEV1.
- Posting automated updates to a public status page.
- Prompting the incident commander with a checklist of tasks based on the incident type.
This level of deep automation directly attacks SRE toil, enforces best practices, and accelerates resolution. It's a key factor in the cost, speed, and automation showdown.
Learning from Incidents: Retrospectives and Analytics
Fixing an incident is only half the battle. Learning from it to prevent future failures is where teams achieve meaningful reliability gains.
Post-mortems in PagerDuty
PagerDuty provides templates for creating post-mortems. However, the process often requires responders to manually gather data from disparate sources—chat logs, ticket histories, and monitoring tool graphs—to construct a complete timeline. This makes creating a thorough retrospective a time-consuming and often-skipped task.
Rootly's Integrated Retrospectives and Metrics
Rootly transforms the post-incident process. Because the entire response happens within Rootly, it automatically generates a rich retrospective document with a complete, interactive timeline. This includes every message, command run, alert, and decision made.
From this single source of truth, teams can:
- Collaborate on analysis without hunting for data.
- Identify contributing factors more accurately.
- Assign and track action items directly in Jira or other tools, closing the learning loop.
Furthermore, Rootly provides built-in analytics to track key reliability metrics like Mean Time to Acknowledge (MTTA), Mean Time to Resolution (MTTR), and incident frequency. This data-driven approach gives leaders the insights they need to make strategic improvements. Explore a detailed feature and cost comparison to see how this integrated process adds value.
Ecosystem and Integrations: Breadth vs. Depth
An incident management tool is only as good as its ability to connect with your existing stack.
PagerDuty's Extensive Integration Library
PagerDuty's long history has allowed it to build a vast library of hundreds of integrations [3]. It can receive alerts from nearly any monitoring, logging, or CI/CD tool, which is one of its core strengths.
Rootly's Deep and Actionable Integrations
Rootly shifts the focus from the quantity of integrations to the quality and depth of what you can do with them. Rootly's integrations are bi-directional and deeply woven into its workflow engine. This means you don't just receive data from other tools; you can trigger actions within them as part of an automated workflow.
For example, a standard integration might just trigger an alert. With Rootly, that same alert can kick off a workflow that not only pages the team but also creates a Slack channel, invites responders, pulls a dashboard from Grafana, and creates a Jira ticket—all automatically. This approach turns your integrations from passive data sources into active participants in your incident response. You can explore the full range of possibilities on the Rootly platform.
The Verdict: The Best PagerDuty Alternative for SREs
The choice between Rootly and PagerDuty depends on where your team's biggest incident management pains are.
Choose PagerDuty if... your primary need is best-in-class on-call scheduling and alert notification. If your team is content with managing the rest of the incident response process manually across different tools, PagerDuty remains a powerful alerting solution.
Choose Rootly if... your SRE team is looking for a PagerDuty alternative that goes beyond alerting. If you want to automate the entire incident lifecycle, centralize collaboration, reduce manual toil, and use integrated learning tools to improve system reliability, then Rootly is the clear choice. It’s why Rootly comes out on top for modern teams focused on end-to-end incident management.
See the Difference Yourself
Ready to stop juggling tools and start resolving incidents faster? See how Rootly centralizes and automates your entire incident response process.
Book a Demo or Start a Free Trial today.












