Why we’re building a channel at Rootly

Somewhere out there is a business with a problem: a security incident that needs a human response, an outage costing money by the minute, a reliability gap that only shows up under pressure. Somewhere else is a technology built to solve it. Rootly exists to close that gap for one specific problem: when something breaks, to fix it faster and with less chaos.

The economic question is how to get it in front of people who have the problem. Knocking on doors doesn't scale, and it's not a good use of anyone's time. What we want is for the right person, at the moment they have the problem, to have Rootly in front of them.

That is the channel we’re building. Our partners are already in those conversations every day — an MSP managing a client's infrastructure, a VAR advising on technology best practices, a fractional CISO brought in to fix a security workflow. They're already adding real value and solving problems for the businesses they work with. We recognize the relationship and the trust they’ve built, and our goal is to make delivering Rootly easy.

The Rootly Partner Program

At the heart of it, we want partners to solve their clients' problems with ease and a healthy margin. The program is built on three things.

Profitability. We're channel-friendly, with an industry-leading program built around a robust deal registration program and real margin, not a token discount.

Flexibility. Two engagement models, resell or refer. Sell Rootly directly, or introduce us and let us run with it — whichever fits how you already do business.

Partner support. A dedicated partner manager for every partner. No general inbox, no ticket queue — a real person who knows your business.

What problems can Rootly solve in the market?

Engineering and reliability are still the core of what we do, but we've seen our partners deliver success in other categories, including:

MSPs — managing infrastructure for clients, adding incident response and on-call as a service without building it themselves.

Security — MSSPs and security practices plugging Rootly into the SOC as the layer that handles the human side of an incident, next to the SIEM and SOAR.

Compliance — audit-readiness firms using Rootly's incident record as evidence for SOC 2 and similar certifications, instead of rebuilding it by hand every cycle.

Fractional CISOs — standing up a client's incident response program fast, with Rootly as the operational backbone.

We’re looking for you

If you're an MSP, VAR, consultant, systems integrator, or just someone with a good collaboration idea, and this sounds like a relationship worth having, get in touch with us at partnerships@rootly.com.