Reliability isn’t a feature.
It’s the foundation everything else stands on, and the reason Rootly exists.
Rootly is building the future of agentic reliability and proactive intelligence.
The complexities of modern technology demand a paradigm shift in how we fundamentally approach reliability.
We founded Rootly in 2021 with a simple belief: incident management shouldn’t be chaos. We set out building a category-defining on-call and incident response platform—with AI at the core bringing proactive intelligence to your operational data—enabling clarity, context, and structure to the moments that matter most.
We’re a fast-moving team obsessed with building products that make high-stakes moments feel calm, clear, and repeatable—so companies can move faster with confidence and build stronger, more reliable systems.
We fundamentally believe that reliability isn’t a feature—it’s the foundation everything else stands on.
JJ Tang
CEO and Co-founder
Grew up between Canada and inner Mongolia, where he learned to find something worth enjoying in a hard situation. Started Rootly with Quentin while they were both at Instacart, and took it through Y Combinator in 2021. Forbes 30 Under 30.
Quentin Rousseau
CTO and Co-founder
Builds the distributed systems underneath Rootly, the ones that absorb absurd traffic without falling over. Has a habit of reverse-engineering things that were never meant to be, and of debugging the failures that make other engineers reconsider their career choices.
Reliability that gets smarter with every incident.
Agents across the entire lifecycle, reacting faster and proactively preventing incidents before they ever happen.
Detect
Alerts grouped, noise cut, and the right person paged.
On-Call
Respond
The incident runs where your team already works.
Incident Response
Inform
Customers updated from the same incident responders are working.
Status Pages
Learn
Retrospectives drafted from what actually happened.
Retrospectives
Prevent
Agents that surface the failure before it reaches a customer.
AI SRE
Rootly AI
Agents running on a living model of your environment: your catalog, your telemetry, your code and every incident you have ever run. It learns how your systems actually fail, and it is sharper at the fifth incident than it was at the first.
Backed by research that happens in the open.
Rootly AI Labs is a fellow-led community building open-source tools, prototypes and research. Everything it builds is public.
For the most reliable engineering teams.
The engineering teams that cannot afford downtime count on Rootly.
